PostcARTs from Salzburg

A project developed in the seminar ‚Speaking and Writing about Art in English’

PostcARTs from Salzburg – Spread art all over the world

postcARTs from Salzburg, a project developed in the seminar Speaking and Writing about Art in English in winter semester 2016 at the Department Wissenschaft & Kunst, addresses the image of Salzburg via the enduring medium of the postcard. The team behind postcARTs from Salzburg, Carina Samitz, Manuela Seethaler, Katharina Steinhauser and Julija Kristof, joined together to realize a project that combines their different backgrounds and different interests within the art field.

postcARTs from Salzburg  aims at generating visibility for unconverntional Artist: they are offered a platform that allows them to present their work to the public. A large variety of artworks, representing the artists’ personal views of Salzburg, are thereby spread throughout Austria and the world  raising awareness of the city’s cultural and artistic diversity. The medium of the postcard was specifically chosen for this task. Based loosely on Riepl’s law, the original function of the postcard was reinterpreted: from communication medium to low-threshold platform for art. As postcard motif, the artwork circulates freely and artists are not dependent on specific exhibition spaces. The choice of locations where the postcards are laid out for people to take, e.g. universities, cafés and nightlife venues, reflects the projects  is primarily intention of providing locals a fresh view of their city. However, the postcARTs unconventional perspectives on the city make them attractive for tourists, too .

The project started with an open call for ideas, which intentionally did not specify how submissions had to relate to Salzburg (as the project team was curious about what people would send). From 96 submissions, 6 motifs were selected. Each motif was printed on 1,500 postcards, with the back left blank, other than a link to more information about the artist . The postcards were financed via an online crowdfunding campaign and are now available at over 50 sites throughout Salzburg. Furthermore, the project was presented at the exhibition pARTicipate: Kunst und Kultur in Salzburg from January 19, 2017 to June 30, 2017 at enter: exhibition space in KunstQuartier (Bergstraße 12, Salzburg). Statements by the artists on their postcARTs from Salzburg: six very different perspectives from six very different people — or maybe they are not so different at all?

Carina Samitz, Manuela Seethaler, Katharina Steinhauser, Julija Krištof ( 2017): PostcARTs from Salzburg. A project developed in the seminar ‚Speaking and Writing about Art in English’. In: p/art/icipate – Kultur aktiv gestalten # 08 ,